Mid-Ticket LED Display Rentals: 60+ Opportunities in 14 Days

A U.S. based LED display rental provider needed net-new demand for mid-ticket rentals ($2.5k–$10k). Despite a strong nationwide partner network and a compelling offer—including the ability to match any quoted price—the team lacked a repeatable way to find and contact high-intent prospects at scale.

The mandate: generate qualified opportunities fast, without diluting brand reputation or burning through lists.

ICP & Timing Signals We focused on companies confirmed to exhibit at events in the next 2–6 months within the client's target cities—when AV budgets and display needs are already in motion.

Research & Data Enrichment Manual research plus a toolchain to identify exhibitors, verify contacts, and enrich firmographics:
- Clay, Apollo, Findymail for discovery, verification, and enrichment
- Serper.dev and manual queries to surface event exhibitor lists and relevant contacts
- OpenAI to help standardize and score lead notes (e.g., event date, booth size hints, likely screen format)

Messaging & Offer Short, plain-text outreach emphasized outcomes (visibility, foot-traffic, crisp daytime viewing), local partner availability, and a simple "pricing & availability check." We highlighted that the client could match any quoted price—reducing risk and speeding decisions.

Sequencing & Sending
- 3–5 touches over 12–14 days, alternating angles (pain → outcome → proof → light bump)
- Sending via Instantly, with domain health safeguards (no attachments, 1 link max, auto-pause on reply)
- Live list hygiene (hard bounces removed immediately)

60+ opportunities created in the first two weeks (definition intentionally broad to capture hand-raisers showing real purchase interest)

Pipeline concentrated in cities with near-term expos and trade shows, aligning delivery logistics with the client's partner coverage

Early signals of accelerated quoting cycles due to the price-match policy and local inventory/crew availability

Right moment, right list – Targeting confirmed exhibitors within 2–6 months of their event captured urgent, budgeted demand

Risk-removing offer – A clear price-match and nationwide partner coverage reduced friction and vendor risk

Tight, utilitarian copy – Plain-text, outcomes-first messaging with a micro-CTA ("Quick pricing & availability check?") made replies easy

Follow-ups done right – Structured 3–5 touch sequencing capitalized on the well-documented lift from polite, value-adding follow-ups

• Expand to additional event clusters and adjacent use-cases (corporate meetings, product launches, outdoor festivals)
- Spin up a "rapid-quote" lane for near-date inquiries and repeat exhibitors
- Layer in lightweight social proof (photos of comparable installs) to accelerate late-stage replies