Operations infrastructure,
across four service surfaces.
Sales automation, operations automation, admin workflows, and integration builds. Each stands on its own. All compound when run together. Engineered the same way underneath.
Four services. One engineering practice underneath.
Operations infrastructure is one discipline. The four service surfaces are facets of the same underlying practice. Specifications, runbooks, integration contracts, and documentation are the same regardless of which surface a workflow lives on.
Sales automation
Lead routing, CRM enrichment, competitor intelligence, quote generation, and outreach systems.
Explore→Operations automation
End-to-end workflow engineering across bidding, scheduling, dispatch, inventory, and reporting.
Explore→Admin workflows
Meeting capture, document generation, approval routing, and executive rollups.
Explore→Integration builds
Custom connectors, API integrations, supplier portal automation, and unified dashboards.
Explore→Sales automation
Lead routing, CRM enrichment, competitor intelligence, quote generation, and outreach systems.
- ✓Lead capture and routing rules
- ✓CRM enrichment workflows
- ✓Competitor sync automation
- ✓Quote generation systems
- ✓Outbound sequence orchestration
- ✓Pipeline reporting automation
Operations automation
End-to-end workflow engineering across bidding, scheduling, dispatch, inventory, and reporting.
- ✓Bid and quote management
- ✓Scheduling and dispatch automation
- ✓Inventory and lead time sync
- ✓Operational dashboards
- ✓Silent failure monitoring
- ✓Stack documentation
Admin workflows
Meeting capture, document generation, approval routing, and executive rollups.
- ✓Meeting-to-action automation
- ✓Document and report generation
- ✓Approval and signature routing
- ✓Weekly executive rollups
- ✓Onboarding and HR workflows
- ✓Compliance audit trails
Integration builds
Custom connectors, API integrations, supplier portal automation, and unified dashboards.
- ✓Custom API connectors
- ✓Supplier portal scrapers
- ✓Webhook orchestration
- ✓Unified operations dashboards
- ✓Data normalization layers
- ✓Error monitoring and alerting
Which service to start with.
Most operators do not need all four services on day one. They need the one that fixes the symptom currently costing the most hours or revenue.
Four artifacts shipped on every workflow.
Written specification
Every workflow ships with a spec naming trigger, steps, failure modes, and rollback.
Integration architecture map
A diagram of how data moves between tools. Replaces tribal knowledge with a visual contract.
Runbook for the operator
Written for the person who inherits the system. Common failures, who to call, rollback procedure.
Two-week first ship
First workflow in production within two weeks, regardless of total engagement scope.
Do I have to commit to all four services at once?+
No. Most engagements start with the single workflow eating the most hours. We prove value in two to three weeks, then expand. The methodology compounds across services, but the entry point is always one specific bottleneck.
How does pricing work across the four services?+
All four services use the same engagement model. Discovery audit from $50M, simple workflow projects $10M-$50M, mid-complexity builds $15K-$50K, CRM and operations overhauls $50K+.
What tools do you work with?+
Zapier (verified Certified Solutions Partner), Make, and n8n for workflow orchestration. Attio (verified Expert Partner), HubSpot, Salesforce, Pipedrive, and Close for CRM. Custom Node.js or Python when needed.
How long does a typical engagement take?+
Discovery audit is 1-2 weeks. Simple workflows ship in 2-4 weeks. Mid-complexity builds run 4-8 weeks. Full operations or CRM overhauls run 8-16 weeks.
Book a discovery call.
Paid discovery from $500. Output is a written audit, ranked bottleneck list, and recommended scope. If we are not the right fit, we say so on the call.